- Customer satisfaction
- Revenues
- Follow-on (production) revenues
- Patents
- Market visibility
- Product reputation/branding
- Market dominance
- Savings
- Product development technologies
- Reusable technology
- National benefit/security
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- Customer satisfaction
- Market history/reputation
- Community good will
- Project performance techniques
- Valuable research
- Economies of scale
- Employee morale
- Staff expertise
- Resource availability premium
- Access/relationship with other customers
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